Wawa Inc., based in Pennsylvania, is the maker of the popular Wawa Coffee. The company has been selling freshly brewed coffee since 1975 and now sells over 195 million cups of coffee a year. Wawa's success began in 1964 when the first convenience store, Wawa Food Market, opened in Folsom, PA. Since then, the company has grown to include 800 stores across the country.
Wawa is known for its commitment to quality control and cleanliness. The company sources its milk from local dairy farms and meets the special-grade coffee bean standards set by the Specialty Coffee Association. Wawa also offers its own luxury coffee line, Wawa Reserve, which is made with beans grown at 2,000 meters above sea level. The company has also been praised for its employee training program and Wawa University, which helps employees pay for college tuition.
Customers can also order personalized snacks and drinks at the touch of a screen. Wawa is also known for its commitment to customer service. The company has been called a cult by The New York Times and Mashable for its loyal customer base. Customers often describe Wawa stores as communities and employees as familiar.
Wawa was ahead of the curve when it introduced touchscreen orders across all of its stores in 2002. Today, customers can purchase Wawa coffee in K-Cups or bags on their website.