Searching for Jollibee locations in the United States and Canada? Jollibee Foods Corporation is one of the largest and fastest growing Asian restaurant companies in the world, with a presence in Europe, the Middle East, East Asia, Southeast Asia and North America. The flagship brand, Jollibee, has more than 1,400 locations around the world. In North America, there are currently 70 stores, with plans to reach 300 locations by 2024. Jollibee was founded in 1978 in the Philippines, but did not arrive in the United States until 1998 in Daly City, California. Currently, there are 66 stores based in the US and 4 provinces in Canada.
This year alone, the brand will open 28 locations, including downtown Chicago, downtown Times Square and the first store in downtown Vancouver. The menu showcases the brand's Philippine roots, such as the Fiesta de Palabok, which Jollibee describes as a “traditional dish of Filipino noodles topped with garlic sauce, crushed pork rind, shrimp and egg.” To differentiate itself from US players, Jollibee offers a unique and differentiated product. The chain is renowned for its fried chicken, plus a burger made with an exclusive dressing and spaghetti topped with Jollibee's sweet sauce and thick slices of ham, minced meat and hot dogs. Jollibee plans to build stores with double drive-thrus, more outdoor seating, curbside parking spaces and designated mobile ordering areas within restaurants.
Operationally, Jollibee has faced the same headwinds as most of the industry. Rising commodity costs have been a challenge but Jollibee has forged strong relationships with suppliers to ensure its best-selling items are available. In terms of labor, turnover has remained relatively low due to a culture that focuses on a spirit of family and fun. For newer stores, the application rate has been slower but Jollibee must remain competitive with salary rates and training and development opportunities it offers.
Founded in the Philippines in 1978, Jollibee first arrived in the United States in 1998 with a store in Daly City, California. At the start of the pandemic, the brand encouraged its customers to experience the joy of Jollibee from the comfort and safety of their own homes through advance pickup, takeout and self-service. Although the pandemic has posed challenges in the restaurant industry, Jollibee has been able to persevere by focusing on off-premises channels as well as restaurants. Jollibee has more than 240 international branches including 66 stores based in 12 US states and 4 provinces in Canada.
This year alone, 28 new locations will open including downtown Chicago, downtown Times Square and Vancouver. With plans to reach 300 locations by 2024, Jollibee is sure to spread its mission of spreading joy through delicious food.