When it comes to fast food, two of the most popular chains in the Philippines are Jollibee and McDonald's. While both offer burgers and other fast food items, there are some key differences between the two. Jollibee is a tried and true brand with a menu that has accumulated loyal fan bases in each of its operational territories. It was founded by a Chinese Filipino, and its food has a distinctive Filipino flavor that many people prefer.
Jollibee also offers fried chicken, known as Chickenjoy, which is saltier than McDonald's Fried Chicken. Forbes Asia reported that Jollibee now controls 18% of the market in Metro Manila, easily surpassing McDonald's, which has only a 10% share. In response, McDonald's has taken the example of Jollibee and offered McSpaghetti and other similar products aimed at the Philippine market. Jollibee now operates the largest food service in the country, with a total of 2,040 stores by the end of September. So if you're looking for an American burger in the Philippines, McDonald's is your best bet.
But if you're looking for a taste of Filipino fast food in North America, Jollibee is your go-to option.
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