Jollibee and McDonald's are two of the most dominant players in the country's fast food industry. Internationally, the Big Mac of the United States? Nutcase? How about a Yumburger? While much of the world fell in love with American fast-food chains, the Philippines built its own proudly home-grown brand in tune with the taste buds of Southeast Asia, but it also made a man very, very wealthy. Felix, an 18-year-old from Hoboken, New Jersey, finds himself in Midtown Jollibee eating Chickenjoy for the first time. McDonald's did not immediately return CNBC Make It's request for comment.
And Jollibee has been encouraged by the reception in Manhattan, where there isn't really a particularly large Filipino population, Minana says. Tanmantiong said that he, Tan Caktiong (now president of Jollibee), his other two brothers and the rest of the team, initially planned to embark on that path by targeting Filipino customers living abroad. Jollibee would win on his chicken, while McDo would be the favorite for his fries, but this is not absolute. Jollibee wins this category because her portion is large, from burgers, spaghetti and crispy chicken.
Most of the preferences of foreign Youtubers say that Jollibee is tastier and not just the typical crispy chicken. That should help Tan Caktiong in his latest mission to make Jollibee one of the top five restaurant companies in the world in terms of market capitalization. Now, Jollibee aims to win over more Americans, with plans to grow to 150 stores over the next five years. Prices are similar to other fast foods, and Jollibee has stores in the states of California, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Virginia and Washington.
A big part of Jollibee's secret sauce is its menu, which is eclectic by American fast-food standards. Jollibee had already grown substantially since it began in 1975 as an ice cream shop in Quezon City, just outside the capital Manila. Worship of Jollibee is also on fire on Instagram, with more than half a million posts dedicated to the fast-food establishment. The Breakfast Meal Award goes to McDonald's, as the meals served at Jollibee are already the usual meal.
Earlier this year, Jollibee launched its first branch in Manhattan, New York, one of currently only 37 outlets in the U. And so, he added hot salty to the menu and became so popular, he converted his restaurant and called it Jollibee.