The Filipino-American dream is alive and well in New York City, thanks to the expansion of the popular Philippine fast-food chain Jollibee. With plans to open its third location in the city, Jollibee is making its mark on the Big Apple. Located at 1500 Broadway, between 43rd and 44th Streets West, this new outpost will also serve as the network's flagship in New York. It's still unclear when the Times Square branch will open, but Jollibee is wasting no time in expanding its presence in the city.
The Philippine fast-food chain has more than 1300 locations around the world, including two existing locations in New York State. One is on Eighth Avenue near Times Square and one on Roosevelt Avenue in Woodside, Queens. The new flagship in the heart of the city demonstrates Jollibee's commitment to expanding its hive. The opening of a new Jollibee location is always a cause for celebration among Filipino Americans.
Jimena got on the train Friday night when they saw Jollibee's social media post stating that the line had already started. Some Filipino Americans first met Jollibee in the US, such as Anna Nicole Dagdagan, 15, from Staten Island, who says Jollibee connects her to her roots. Callan, who sounded the alarm to stand in line as the casual Italian-Irish American poster boy, pleased Jollibee's marketing team. The Philippines-based fast-food chain Jollibee recently announced plans to open hundreds of new stores, and it seems that the Big Apple is planning a new Jollibee store that will serve its growing market of Filipinos and New Yorkers.
Popular Philippine fast-food chain Jollibee will open its fourth branch in New York at the end of next year. Filipino blogger Marvin Gapultos commented last year that Jollibee is probably not attractive enough to cross a non-Filipino clientele. Fan-favorite Philippine fast-food chain Jollibee will continue its expansion into New York City with a new location near Grand Central Terminal in downtown Manhattan. On 8th Avenue and 40th Street, Jollibee's is one block from the Port Authority Bus Terminal and a five-minute walk from Penn Station, competing for passengers from New Jersey, Long Island and across the country via Amtrak. Jollibee's expansion into New York City is a testament to its commitment to providing delicious food and connecting with Filipino Americans across the country.
With its flagship store located in Times Square, it's clear that Jollibee is here to stay.
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