Is the McRib Here to Stay?

The McRib has been a part of McDonald's menu for the past 40 years, and it's no wonder why. This delicious sandwich is made with a seasoned boneless pork patty, smothered in BBQ sauce, and topped with shredded onions and dill pickles on a homemade bun. It was first introduced in 1981, but due to low sales, it was removed from the menu four years later. It was then reintroduced in 1989 and remained on the menu for six years.

Since then, the McRib has gained a huge following on social media, with many people urging McDonald's to make it a permanent item. After announcing its return on Twitter in October 2020, the McRib had its moment of fame on various social media platforms. This year marks the 40th anniversary of the McRib's launch, so many people are hoping that it will become a permanent fixture on McDonald's menus. Limited-time items like the McRib are great for companies like McDonald's and Starbucks as they attract more customers.

Every time the McRib returns, it makes headlines and draws more attention as sandwich fans flock to try it out. This year, many diehard McRib fans have come out of the woodwork to declare their love for this sandwich. In less than two years, it has been available in all 50 states, making it the closest thing to a nationwide return. The McRib is made with boneless pork and seasoned with a smoky, tart barbecue sauce.

It is not made with ribs or any part of them, just in case you were wondering. The supply of pork shoulder trimmings used to make the McRib isn't always enough to make an indefinite number of sandwiches, so it makes sense that it's not a menu fixture like the McChicken sandwich or the Big Mac burger. From a business point of view, there are two main reasons why the McRib is not a permanent item. Firstly, if it were always on the menu, it wouldn't have the same appeal and excitement every time you went to try it.

Secondly, McDonald's wants to keep people interested in it by making it a limited-time item and bringing it back when they can. The most likely scenario for McRib to return is the launch of the sandwich nationwide 40 years after its release. As this year marks its 40th anniversary, many people are hoping that this will be the case and that they can enjoy this delicious sandwich on a regular basis.