We plotted the locations of Jollibee and McDonald's in Metro Manila to get a better understanding of how their respective stores are distributed. The maps below show some interesting patterns. The following figure illustrates the concentration of Jollibee and McDonald's branches. The percentage values shown indicate their relationships to the total number of branches of each brand in Metro Manila (for example, the map also suggests that both brands use similar strategies to “deploy their units in this case, its branches to stay one ahead of the other.” Have you ever noticed that for every Jollibee branch you see, there's probably a McDonald's store just a few feet away? It's no coincidence.
The map below identifies how close a branch is to its competitor. Grey circles indicate that a Jollibee store in that specific area is less than a hundred meters from a McDonald's branch. This is great news for customers looking for options but don't want to explore further afield just to satisfy their burger cravings. While most stores are still within critical points, there are some outliers that are isolated but still committed to competition. The next two maps show areas where distances between competing stores are relatively large, and some stores have no competition within a two-kilometer radius.
When viewed in groups, one brand seems to dominate certain points. The areas controlled by Jollibee are represented by opaque white circles, with stores in the center. Their radii are drawn to scale to indicate their distances to the nearest McDonald's store. Now, what areas has McDonald's monopolized? Take a look at the transparent yellow circles on the map below. The neighboring areas of SM North and TRinoma in Quezon City are the clown's playground, as are NAIA in Pasay City, the Santolan-Manggahan area in Pasig City and the vicinity of C5 in Taguig City. All information presented here is based on limited data available and is intended only for a general description of the topic.
To conduct an in-depth analysis, it is necessary to conduct a comprehensive study. Pushpins is a GIS company based in the Philippines. For more information, log in here. Felix, an 18-year-old from Hoboken, New Jersey, finds himself in Midtown Jollibee eating Chickenjoy for the first time. McDonald's did not immediately return CNBC Make It's request for comment.
Although Jollibee stores are not grouped together, McDonald's stores are less positioned and outnumbered. The newcomer is Jollibee, a fast-food chain that some call McDonald's from the Philippines. Jollibee and McDonald's are two of the most dominant players in the country's fast food industry. But, with only a couple dozen fast-food outlets scattered across the fractured archipelago, he was a small fry next to the thousands of McDonald's branches in the U. S.
And so, he added hot salty to the menu and became so popular, he converted his restaurant and called it Jollibee. And despite owning other chains such as Greenwich Pizza, Chowking, Red Ribbon and Mang Inasal, Jollibee has only 900 stores compared to McDonald's nearly 40,000 stores. So who is winning when it comes to fast food dominance in Metro Manila? It looks like McDonald's has an edge over Jollibee when it comes to sheer numbers but Jollibee has managed to carve out its own niche with its unique menu items and Filipino flavors.
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