McDonald's has a unique marketing strategy when it comes to the McRib sandwich. It combines exclusivity, scarcity and seasonality into a tasty offer that won't be presented on a permanent basis. Starting November 1, fans of this iconic sandwich will be able to enjoy it once again. The McRib is a boneless pork burger seasoned in the shape of ribs, spread in BBQ sauce and topped with onions and dill pickles.
McDonald's only maintains the McRib for a short time as a way to get people to come back for it. The fast-food chain also sends out reminders via their app shortly before the sandwich disappears. Meat scientist Roger Mandigo, one of the men credited with helping McDonald's invent its legendary sandwich, told the Lincoln Journal Star that the national supply of pork pieces used to make the McRib is not too large. This could be why it will never secure a permanent place on the McDonald's menu.
The McRib achieved international fame after succeeding thanks to a film promotion in 1994. Customers in places like New Zealand and Germany have had the opportunity to enjoy this iconic sandwich. The novelty surrounding the McRib is not just an advantage that comes with its seasonal status, but it is the driving force behind its appeal. Although there was no specific end date offer when McDonald's announced the return of the McRib, it's a limited-time menu item.