Jollibee is a unique fast-food chain that has been able to incorporate a wide variety of flavors that many other restaurants have not been able to match. With over 1500 establishments in the Philippines, Jollibee offers a menu of fast-food staples such as burgers, hot dogs, fried chicken, Asian spring rolls, spaghetti, soups and ice cream. It also operates chains such as Greenwich Pizza, Chowking and Yonghe King (quick-service Asian food) and Red Ribbon (bakery products). Jollibee has also expanded to six other countries and is now ranked as one of the top 10 fast-food chains in the United States according to The Daily Meal.
The company has also created a mascot, Jollibee, who is featured in a show with other pet friends that represent different foods on the menu. Singer and DJ Samantha Dueñas, also known as Sosupersam, is one of Jollibee's biggest fans. She was able to combine both her Filipino and American identities through her love for Jollibee. She was even featured in a commercial for the restaurant.
Jollibee's secret sauce is its menu which is eclectic by American fast-food standards. The company plans to open a huge location in Times Square and is working on post-pandemic expansions. It has been encouraged by the reception in Manhattan, where there isn't really a large Filipino population. Jollibee's chicken is a favorite among customers, while McDonald's fries are also popular.
However, this does not mean that one restaurant is better than the other. Both restaurants offer unique flavors that appeal to different customers.