Jollibee and McDonald's are two of the most popular fast food chains in the Philippines. Although they both offer similar dishes such as fried chicken, spaghetti, hamburgers, and fries, they also have some unique items that the other does not offer. Both make children's birthday parties fun and memorable with their special meals for kids. Jollibee has her Jolly Kiddie Meal and McDonald's has her Happy Meal.
We plotted the locations of Jollibee vs McDonald's in Metro Manila to know exactly how their respective stores are facing. The maps below show quite interesting patterns. The percentage values shown indicate their relationships to the total number of branches of each brand in Metro Manila. It is no coincidence that for every Jollibee branch you see, there's probably a McDonald's store just a few feet away.
Grey circles indicate that a Jollibee store in that specific area is within a hundred meters of a McDonald's branch. The map below identifies how close a branch is to its competitor. Transparent yellow circles on the map show areas where distances between competing stores are relatively large, and some stores have no competition within a two-kilometer radius. When viewed in groups, a brand seems to dominate certain points.
The areas controlled by Jollibee are represented by opaque white circles, with stores in the center. Their radii are drawn to scale to indicate their distances to the nearest McDonald's store. On the other hand, transparent yellow circles on the map show areas where distances between competing stores are relatively large, and some stores have no competition within a two-kilometer radius. Forbes Asia said Jollibee now controls 18% of the market in Metro Manila, easily surpassing McDonald's, which is said to have only a 10% share in the market. In the Philippines, as an American, I chose McDonald's when I wanted burgers and Jollibee if I wanted chicken.
Finally, McDonald's took the example of Jollibee and offered McSpaghetti and other similar products aimed at the Philippine market.
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