McDonald's and Jollibee are two of the most popular fast food chains in the world. But which one is better? Many people have their own opinions on this topic, but there are some facts that can help us decide. When it comes to fried chicken, many foreign Youtubers say that Jollibee's looks and tastes more like an authentic chicken, while McDonald's fried chicken is crispier and softer without the sauce. However, when it comes to burgers, Yum gets the vote for McDonald's.
McDonald's also wins for its ice cream and chips. Jollibee's ice cream doesn't taste like dairy and their chips are always soaked and seem to absorb the flavor of the oil they use. We plotted the locations of Jollibee vs McDonald's in Metro Manila to know exactly how their respective stores are facing. The maps below show quite interesting patterns.
The following figure illustrates the merger of the Jollibee and McDonald's branches. The percentage values shown indicate their relationships to the total number of branches of each brand in Metro Manila (for example, if there are 10 Jollibee branches and 5 McDonald's branches in a certain area, then the percentage value for Jollibee would be 50%). The map also suggests that both brands use similar strategies to “deploy their units”, in this case, their branches to stay one ahead of the other. Have you ever noticed that for every Jollibee branch you see, there's probably a McDonald's store just a few feet away? That's not by chance.
The map below identifies how close a branch is to its competitor. Grey circles mean that a Jollibee store in that specific area is within a hundred meters of a McDonald's branch. That's good news for customers looking for options but aren't interested in exploring further afield just to satiate their burger cravings. While most stores are still within critical points, there are some outliers that are isolated but still committed to competition.
The next two maps show areas where distances between competing stores are relatively large, and some stores have no competition within a two-kilometer radius. When viewed in groups, a brand seems to dominate certain points. The areas controlled by Jollibee are represented by opaque white circles, with stores in the center. Their radii are drawn to scale to indicate their distances to the nearest McDonald's store. Now, what areas has McDonald's monopolized? Take a look at the transparent yellow circles on the map below.
The neighboring areas of SM North and TriNoma in Quezon City are the clown's playground, as are NAIA in Pasay City, the Santolan-Manggahan area in Pasig City and the vicinity of C5 in Taguig City. All information presented here is based on the limited data available and is intended only for a general description of the topic. To conduct an in-depth analysis, it is necessary to conduct a comprehensive study. Felix, an 18-year-old from Hoboken, New Jersey, is in Midtown Jollibee eating Chickenjoy for the first time. Prices are similar to other fast foods, and Jollibee has stores in California, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Virginia and Washington State. People might hit Jollibee because they perceive it as lower quality than McDonald's; however many complaints from people can be attributed to variations in different fast food outlets. Jollibee had already grown substantially since it began in 1975 as an ice cream shop in Quezon City, just outside the capital Manila. I was told that Jollibee got (bought) the recipes for her burger, chicken and spaghetti from Tropical Hut Hamburger, Pinoy's original fast food. Earlier this year, Jollibee launched its first branch in Manhattan, New York - one of currently only 37 outlets in the U.
S. And despite owning other chains such as Greenwich Pizza, Chowking, Red Ribbon and Mang Inasal - Jollibee has only 900 stores compared to McDonald's nearly 40,000 outlets. So which one is better? It really depends on what you're looking for - if you're looking for fried chicken then Jollibee might be your best bet; if you're looking for burgers then McDonalds might be your best bet; if you're looking for ice cream or chips then McDonalds might be your best bet; if you're looking for variety then Jollibees might be your best bet. At the end of the day it really comes down to personal preference - so why not try both and decide for yourself?.
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