Why is Jollibee So Famous?

It's no surprise that Jollibee has become a beloved fast food chain in the Philippines and beyond. Tony Tan Caktiong, the man who owns this nationally known and world-wide franchise, had decided to dedicate himself to a different chapter in his life when he entered the business world in 1978. He had worked in an ice cream shop at the beginning, where he wanted to provide customers with something more than just sweets. Jollibee was able to resist McDonald's entry into the Philippines in 1981 by focusing on the specific tastes of the Philippine market, which differed from those of the American fast-food company. The first overseas Jollibee store, in Taiwan, opened in 1986, but is now closed.

Jollibee has proven to be more than just a fast food chain. It is a place where food has a soul; it thrives because it continues to serve its consumer base genuine Filipino recipes, as well as smiles, with its friendly bee mascot and branded ideologies. The Spicy Deluxe Chicken Sandwich outperforms the non-spicy version thanks to the inclusion of fresh jalapeños. It brings a crisp freshness and a little heat, which cuts the heaviness of a center of fried chicken.

I also appreciate the lettuce and tomato, which help make this sandwich feel fuller. Sriracha mayonnaise also has a little more nuances than simple matter, which is good, but could be better. In 1975, Tony Tan Caktiong opened 2 Magnolia ice cream shops: 1 in Cubao and 1 in Quiapo. Finally, in 1978, Tan Caktiong transitioned his business to fast food restaurants.

In 1987, Jollibee also began expanding into the international market, opening its first overseas branch in Brunei. Today, the fast-food chain has more than 270 branches abroad, the last of which is in Madrid, Spain. To celebrate the fast-food chain's 30th anniversary, Jollibee Foods Corporation produced the children's educational program Jollitown. In 1999, they were endorsed by Maricel Soriano and Cesar Montano.

There is also “I Love You Saturday”, which is more aimed at children. It was played by the finalists of the first season of The Voice Kids, Lyca Gairanod, Darren Espanto, Juan Karlos Labajo and Darlene Vibal. A cult item that is only available seasonally, you could say that the Jollibee tuna pie is the Philippine answer to the McRib. Their commercials not only sell their products but they tell stories like the popular series Kwentong Jollibee, which features fictional stories of romance, family and life that touch the heartstrings.

Management consultant Manuel Lumba designed the Jollibee logo with influences from Mickey Mouse, comics and Ronald MacDonald. But so it was in 1978 when Caktiong opened the institution that is Jollibee in Quezon City forever changing his country's fast-food landscape and capturing the hearts and taste buds of generations. Jollibee took his best game to compete with McDonald's and now controls the Manila market more than its international competitors. Beyond enticing customers to buy their food products with the image of a cheerful bee, the mascot Jollibee was created to represent Filipinos.

It can be hard to imagine if you first saw this pet without knowing what Jollibee was you might find it strange. In addition to the Yumburger, Jollibee also sells Burger Steak which is similar to a Salisbury steak. A big part of Jollibee's secret sauce is its menu which is eclectic by American fast-food standards. Sam began making more frequent trips to the Philippines as his career increased and then became involved with charitable donations partnering with Jollibee to provide meals to underserved children.

He added that he too eats Jollibee every year for his own birthday and serves his own interpretation of Filipino fried chicken in Ma'am Sir which is called “Happy Birthday Fried Chicken” a love letter that bridges the gap between fast food and luxury dining.

Tristan Gagliardo
Tristan Gagliardo

Proud social media ninja. Bacon expert. Unapologetic gamer. Proud zombie nerd. Freelance pop culture scholar.

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