Jollibee: The Fastest Growing Asian Restaurant Company in the World

Jollibee Foods Corporation is one of the largest and fastest growing Asian restaurant companies in the world. Founded in the Philippines in 1978, Jollibee first opened its doors in the United States in 1998 with a store in Daly City, California. Since then, it has successfully expanded to other states, including Arizona, Florida, Hawaii, Illinois, Nevada, New Jersey, New York, Texas, Washington and Virginia. This year, the brand will open 28 stores, including one in Times Square, one in downtown Chicago and the first Jollibee in downtown Vancouver.

The Philippine diaspora has been instrumental in helping Jollibee to publicize its brand. Jollibee is the market leader in the Philippines, with more than 1,400 locations and strong brand recognition among Filipinos. Tanmantiong said during a virtual event in June that the Philippine diaspora has given rise to a growing community serving as brand ambassadors in the U. S.

UU. Encouraging customers to use advance pickup, takeout, and self-service also helped Jollibee grow during the pandemic. Last April, it launched nationwide delivery with DoorDash. The company also launched a new online ordering app in January. It also opened its first ghost kitchen in Chicago last year, which will be among the company's new stores in North America.

The company is considering establishing joint ventures with suppliers, acquiring a poultry complex or building its own plant to ensure more predictable food costs. With 70 stores in North America, 1,500 stores worldwide and many more to come, Jollibee's mission is to spread the pleasure of eating. The largest number of Jollibee stores in the U. There are 23 existing branches and five future branches in the state, as it has five of the top 10 metropolitan areas with the largest Philippine population. In North America, JFC operates brands such as Burger King and Panda Express. Jollibee is committed to becoming one of the top five restaurant companies in the world.

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Jollibee: A Global Brand

Jollibee Foods Corporation is proud to be one of the largest and fastest growing Asian restaurant companies in the world. Much of Jollibee's growth has occurred in California in recent years where a third of Filipino Americans live but the company has successfully expanded to other states since bringing its brand to Daly City California back in 1998 according to a press release.

The Growing Population of Filipino Americans

The growing population of Filipino Americans has been instrumental for Jollibee's success as it has helped publicize its brand across North America.

With 70 stores across North America 1 300 stores worldwide and many more on their way Jollibee's mission is to spread pleasure through eating.

Jollibee's Expansion Plans

JFC operates brands such as Burger King and Panda Express across North America but plans on expanding further into markets where there are large concentrations of Filipino Americans. This year Jollibee will open 28 stores including one in Times Square one downtown Chicago and one downtown Vancouver.


Jollibee Foods Corporation has come a long way since opening its first store back 1998. With 70 stores across North America 1 500 stores worldwide and many more on their way JFC continues to spread pleasure through eating across North America while also expanding into markets where there are large concentrations of Filipino Americans.

Tristan Gagliardo
Tristan Gagliardo

Proud social media ninja. Bacon expert. Unapologetic gamer. Proud zombie nerd. Freelance pop culture scholar.

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