Jollibee: The Filipino Fast-Food Chain Taking Over New Jersey

Jollibee is fast food done right. Specializing in fried chicken, burgers, spaghetti and Filipino dishes, the multinational Philippine fast-food chain is rapidly expanding its territory in northern Jersey. With 1,300 stores around the world, Jollibee is bringing its unique mix of Filipino American favorites and traditional Filipino dishes to the area. Fans of the chain, many of whom come from the Philippines or have parents who do, are eagerly awaiting the opening of two new locations in New Jersey.

If you're looking for something different from the typical Taco Bell, McDonald's, Burger King or Chick-fil-A and you're not the weakest of heart, ask for Jollibee's strange mix of offers. On Tuesday lunchtime, I was in one of those cars when I stopped to see if Jollibee's casual Filipino food and American-influenced items are worth it. With a heterogeneous mix of products ranging from Filipino American favorites to traditional Filipino dishes and fast food staples, Jollibee has a menu you may need more than a moment to read carefully. Jollibee was originally founded in 1978 and has more than 1500 stores in 17 countries, including the U.

S., Canada, Spain, Italy, Philippines, Singapore, Vietnam, United Arab Emirates and the United Kingdom in England and Wales. The chain specializes in casual Filipino food and is best known for Chickenjoy, which is hand breaded crispy fried chicken. You have to try Chickenjoy, Jollibee's basic fried chicken, served original or spicy with a side of salsa. I was disappointed with Palabok Fiesta, Jollibee's version of the traditional noodle dish with garlic sauce, crushed pork rind, shrimp and egg.

On February 24th, Jollibee will open its doors in Edinburgh at 136 Princes Street, marking its entrance to Scotland. Expansion goals are high for Maribeth Dela Cruz, head of the business group of Honeybee Foods Corporation which operates Jollibee's U. S. operations.

With the expected crowds, I thought I'd have a lot more time to consider dishes like the Word Fiesta noodles with garlic sauce, shrimp, pork crackling and egg and the Yumburger, Jollibee's version of the typical fast-food burger. Philippines-based fast-food chain Jollibee will open two more restaurants in New Jersey soon according to their website. Caparros who grew up in the Philippines is such a Jollibee fan that when he looked for an apartment in Jersey City he made sure it was located near a branch office. Jollibee is bringing its unique mix of flavors to northern Jersey much to the delight and pride of local fans. If you're looking for something different from your typical fast food joint then you should definitely check out Jollibee.

Tristan Gagliardo
Tristan Gagliardo

Proud social media ninja. Bacon expert. Unapologetic gamer. Proud zombie nerd. Freelance pop culture scholar.

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