The McRib is a beloved fast-food sandwich that has been around since 1981. It's a fan-favorite menu item that has gained cult followers and an iconic status due to its annual return. But how often does the McRib come back?McDonald's has developed a smart strategy to attract the masses with its McRib launch campaigns. The sandwich, which consists of seasoned boneless pork, barbecue sauce, onions and pickles in a sandwich-style bun, is released regionally in Kansas City, Kansas, before its national debut the following year. The McRib is only available for a short time each year as a way to get people to come back for it.
This year marks the 40th anniversary of the McRib, which was a failure in its debut but has since become a success. McDonald's has not given an exact answer as to when the McRib returns each year. The company has said that it returns “based on consumer demand” or “when it wants to”. However, it is generally available between November and December each year. This is because McDonald's uses the appeal of exclusivity, scarcity and seasonality in one tasty package to market the McRib. If you're looking to satisfy your McRib craving before it goes off the menus again, make sure to do as many McDonald's races after November 1 as possible.
The hype surrounding its annual return even gave rise to the phrase 'McRib season'. With its iconic status and cult following, the McRib is sure to be around for many more years.
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